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Media Advisory: MADD Canada and PEI Liquor Screen New Sober Driving School Program

CHARLOTTETOWN, Prince Edward Island, Nov. 27, 2024 (GLOBE NEWSWIRE) — MADD Canada is hosting a special screening for the provincial launch of its 2024-2025 School Program, which educates youth on the devastating consequences of impaired driving.

MADD Canada’s School Program One Last Dance will be delivered to Prince Edward Island students in Grades 7 through 12, with provincial sponsor Prince Edward Island Liquor Control Commission (PEI Liquor) supporting the delivery of more than 30 presentations this year. These educational one-hour presentations aim to reduce impaired driving among young people by delivering a powerful message about its impact. Additionally, the presentations provide youth with the knowledge and motivation to avoid driving impaired or riding with an impaired driver.

Media are welcome to attend the special screening. Interviews with special guests, students and staff will be available upon request.

Date & Time: Monday, December 2, 2024 at 12:45 pm (AST)
Location: Charlottetown Rural High School, 100 Raiders Road, Charlottetown, PEI C1E 1K6
Special Guests: Hon. Jill Burridge, Minister of Finance, Province of PEI
Dawn Regan, MADD Canada Chief Operating Officer
PEI Liquor representatives
MADD Canada Local Chapter volunteers
   

Road crashes are a leading cause of death among Canadian youth, with alcohol, cannabis and/or other drugs involved in more than half of those crashes. Every year, thanks to the support of partners such as PEI Liquor, MADD Canada’s educational presentations empower young people to make responsible decisions, helping to prevent tragedies and making our roads safer for everyone.

The School Program will be available in the traditional assembly format, as well as classroom or virtual formats, depending on each school’s preference. Following the presentation, schools receive an Educators’ Guide and a School Kit with additional scenarios to help teachers continue the sober driving conversation throughout the school year.

To view a clip of MADD Canada’s School Program, please visit https://maddyouth.ca/school-program/.

For more information:
Dawn Regan, MADD Canada Chief Operating Officer, 905-330-7565 or [email protected]     


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