Overview of Digital Platforms Enhancing Thompson-Okanagan Business Visibility
The Thompson-Okanagan region continues to demonstrate economic resilience and growth in the first quarter of 2025. Key sectors such as tourism and real estate show positive trends, supported by digital platforms that enhance local business visibility.
Regional Economic Overview
Population & Employment:
The median age of the region’s population is higher than the provincial median age. A large share of BC’s Agriculture employment is located in this region. By the end of Q1, the region has approximately 550,600 residents aged 15 and over, with 289,200 individuals employed. The unemployment rate stands at 6.1%, a slight increase from February but a decrease from March 2024’s 6.7%.
Tourism Dynamics
Tourism remains a cornerstone of the Thompson-Okanagan economy. The region hosts 13% of British Columbia’s tourism businesses, many of which are small enterprises employing fewer than 50 individuals. Resident sentiment is largely positive, with 80% acknowledging the value visitors bring to the local economy and 72.6% acknowledging the positive impact of tourism on their quality of life.
Real Estate Trends
Year-to-date, BC residential sales dollar volume is down 8.1 per cent to $14.5 billion, compared with the same period in 2024. Residential unit sales are down 5.2 per cent year-over-year at 15,160 units, while the average MLS® residential price is also down 3.1 per cent to $959,400. The economic uncertainty surrounding potential tariffs on Canadian goods has some potential buyers hesitant, particularly in the province’s larger markets.
Despite this, the Okanagan real estate sector shows notable activity in Q1 2025. The region saw an average price decrease of 1.6% YOY, but an increase of 4.7% in volume. In Kamloops, prices were stickier and only decreased 0.8%, but the sales volume went down 10.2% By comparison, areas like Greater Vancouver saw decreases in price of 5.9% and volume decreases of 12.7%.
Community Highlights & Local Business Empowerment
The Thompson-Okanagan region is woven together by vibrant communities, each offering distinctive attractions and economic opportunities. This region benefits from various digital platforms that provide invaluable resources for residents and visitors.
Traditional tourism websites, such as Destination BC and city-specific tourism platforms like Tourism Kelowna, Tourism Vernon, and Destination Osoyoos, extensively promote regional attractions, accommodations, events, and recreational opportunities.
City-operated websites, including municipal portals like Kelowna.ca and Penticton.ca, offer comprehensive information on local governance, civic services, community events, and development initiatives. Additionally, local Chambers of Commerce, such as the Kelowna Chamber of Commerce and Greater Vernon Chamber of Commerce, actively support local businesses through online directories, networking events, advocacy, and community partnerships.
The Okanagan Network’s city-specific websites serve as digital gateways for visitors and residents. These platforms highlight local businesses, events, and attractions, providing increased exposure and fostering economic integration throughout the region.
Complementing these platforms, the Okanagan Network consolidates and highlights the best aspects from each city into one central, easily navigable place. The network effectively integrates tourism highlights, local events, detailed business directories, and real estate opportunities. This approach not only simplifies the process for residents and visitors to explore and engage with the region but also significantly enhances visibility for local businesses and attractions, ultimately fostering greater regional connectivity and economic cohesion.
Revelstoke
Revelstoke is located between the Selkirk and Monashee mountain ranges, and thrives as a year-round outdoor adventure destination. Recognized as a Resort Municipality, Revelstoke actively invests in tourism infrastructure, boosting its international reputation for skiing, mountain biking, and hiking. Revelstoke.com features comprehensive guides to local businesses, attractions, and upcoming events, facilitating seamless exploration of the area.
Kamloops
Kamloops proudly holds the title of Canada’s Tournament Capital, hosting over 100 sporting events annually that significantly boost local tourism. Its strategic location makes it a key stopover for travelers. Kamloops.com highlights extensive resources including hotel listings, dining options, and event schedules, significantly benefiting local businesses by driving visitor traffic directly to their establishments. The tourism sector in Kamloops generated over $382 million in economic impact in 2024, supporting 2,645 jobs.
Vernon
Vernon is renowned for its blend of cultural richness and outdoor recreation, with nearby lakes and a thriving arts community. Popular attractions include Kalamalka Lake and SilverStar Mountain Resort. Vernon.com offers extensive coverage of local festivals, market schedules, and recreational opportunities, fostering community engagement and promoting local enterprises.
Kelowna
Kelowna is the largest urban centre in the region, famous for its expansive vineyards and bustling downtown waterfront. It boasts a diversified economy including technology, healthcare, and higher education sectors. Kelowna.com serves as a comprehensive resource with up-to-date listings of wineries, real estate opportunities, tech businesses, and detailed event calendars, benefiting both residents and visitors alike.
Kelowna’s tourism industry is a significant economic driver, with ongoing efforts to enhance visitor experiences. The real estate market experienced a strong start in 2025, with increases in new listings and sales volume.
Peachland
Peachland charms visitors with its tranquil lakeside setting, ideal for relaxation and recreation. The town emphasizes sustainable tourism, promoting hiking trails, water activities, and community-driven events. Peachland.com provides detailed resources on local amenities, outdoor experiences, and small businesses, enhancing the visibility of local entrepreneurs.
Peachland offers year-round attractions, contributing to its steady tourism sector. The town’s scenic location and proximity to Kelowna continues to draw interest in residential properties.
Summerland
Summerland, with its rich agricultural heritage, is well-known for fruit orchards, vineyards, and historical attractions. The town invests in tourism infrastructure, bolstering the visitor experience through vineyard tours and heritage site explorations. Summerland.com extensively profiles local wineries, farm markets, and heritage events, connecting visitors directly with authentic local experiences. Investments in local tourism initiatives indicate a commitment to enhancing visitor experiences.
Penticton
Penticton, situated between two stunning lakes, offers diverse recreational and cultural events year-round, including renowned music festivals and athletic competitions. Its tourism strategy promotes local businesses and community events, enhancing economic vitality. Penticton.com provides exhaustive content including accommodation guides, event information, dining recommendations, and real estate opportunities, greatly enhancing visitor convenience and local business exposure.
Osoyoos
Osoyoos, known for Canada’s warmest freshwater lake and unique desert climate, is a distinctive destination for eco-tourism and cultural experiences. It prioritizes sustainability and indigenous heritage. Osoyoos.com serves as a key resource, offering extensive insights into eco-friendly activities, indigenous cultural tours, and detailed business listings, making it indispensable for visitors seeking a unique Canadian experience.
Known for Canada’s warmest freshwater lake, Osoyoos continues to attract visitors year-round. The real estate market benefits from the town’s unique climate and recreational opportunities.
Conclusion
Collectively, these dedicated community websites significantly amplify the visibility of local businesses, enrich visitor experiences, and offer valuable content that strengthens community connections throughout the Thompson-Okanagan region.
The Thompson-Okanagan region showcases a dynamic blend of economic stability and growth across its communities. Tourism remains a vital sector, complemented by a resilient real estate market and steady employment figures. Digital platforms like the Okanagan Network reinforce this momentum by enhancing local business visibility and fostering regional integration.
